Contests are a great way for brands to partner with fashion bloggers in an effort to engage with consumers. Here’s an example of a recent example on Fashables.com.
On April 29, 2011 Fashables did a giveaway for a $125 Banana Republic gift card (link to contest post). The contest used Twitter as the primary point of entry as readers had to tweet the following,
[quote]“@Fashables is giving away a $125 @BananaRepublic gift card today. Details here, http://bit.ly/iienaM. RT to enter.”[/quote]
After sending a tweet as their entry, participants had the opportunity to receive a second entry by subscribing to the Fashables.com email newsletter.
For a site that was only four months old and a promotion that only lasted one day, the results were fantastic!
[box type="tick" style="rounded" border="full"]130+ tweets were sent for the contest exposing the Banana Republic brand to more than 1,000,000 Twitter user accounts (data from Radian6).[/box]
This was a one day contest for a $125 gift card; imagine what we could do together on a larger scale.
If you’re interested in partnering with Fashables feel free to reach out via the Contact page. We’d love to hear from you and learn more about what you are trying to accomplish.